Laura Tosi

Marketing Manager Italy & Spain @Timberland

Milan, IT

Lead and develop 360° marketing campaigns based on Global/EU strategy to support locally brand awareness, perception and relevance (connect, engage, inspire). Help sell in and sell thru to reach local market\'s KPIs (revenue, traffic and conversion)• Build a seasonal local GTM strategy and calendar, thru the GTM process, incl. detailed marketing activities (media plan, PR & digital PR, brand events, partnership s & trade fair, in store) to spread brand values and purpose• Develop seasonal media plan aligned with the HQ brand strategy and split, providing local market insights and measurements• Manage and lead the PR agency, and grant all the PR pitching & Digital-PR/ influencer activities are aligned with the brand goals• Work closely with local sales team to capture needs and develop different strategies based on the different clients tiering• Oversee all the trade marketing initiatives across all channels (Franchise/WHLS/Retail), ensuring the consistency with the brand campaigns and with the Business KPI (e.g: Traffic, sell out, conversion). Execute KA bespoke campaigns• Constantly collaborate with the local VM Manager to grant alignment on windows and in store storytelling execution• Check competitors activities as benchmark, marketing trends and find alternative solutions to stand out at all consumer touch point level• Evaluate executed plans with post campaign analysis, according to pre-defined kpi\'s, and share insights and conclusion to make fact base decision towards future seasons. Work constantly on activities reports• Manage efficiently local budget with monthly check points and grant an accurate accrual process by the end of the year• Constant relationship with top management and many functions in a global organization.• Direct Report: 2 people (Trade mktg coordinator, Int)

IULM University

Public Relation