Helenna Eyobe
Go-to-market, Marketing @Timberland
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WORK HISTORY
Go-to-market, Marketing @Timberland
Stratham, NH, US
Supported the GTM team in aligning Timberland’s seasonal strategy with VF Corporation’s GTM framework through cross-functional collaboration with product development, design, merchandising, planning, and marketing teams.Developed tools and resources to improve the consistency, efficiency, and effectiveness of the seasonal go-to-market process.Assisted in delivering key sales enablement materials and identifying process gaps, contributing to streamlined product lifecycle execution.
EDUCATION
University of Southern California
Bachelor of Business Administration - BBA, Business Administration and Management, General
USC Roski School of Art and Design
Interdisciplinary Minor, Fashion
Centennial High School
High School Diploma
ABOUT HELENNA EYOBE
I’m a business-minded creative with a global perspective and a passion for the intersection of fashion, innovation, and consumer insight. As a student at the University of Southern California studying Business Administration with a minor in Fashion, I bring a thoughtful blend of analytical thinking, aesthetic awareness, and strategic problem-solving to everything I do. Whether I\'m collaborating cross-functionally, leading initiatives, or building community, I approach each opportunity with curiosity, adaptability, and ambition. I’ve gained valuable experience across operations, communication, and brand strategy, and I’m driven by a desire to contribute meaningfully to industries that shape culture and connect people. I’m always exploring ways to grow — personally and professionally — and look forward to making a lasting impact wherever I go.
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