Laura Sykes
Senior Marketing and Communications Manager @Car Benefit Solutions
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WORK HISTORY
Senior Marketing and Communications Manager @Car Benefit Solutions
EDUCATION
MiniMBA
Mini MBA in Marketing
The University of Huddersfield
Bachelor of Arts (BA), Business Management
Oldham Sixth Form College (OSFC)
A-levels
Saddleworth School
11 A*-C GCSEs, Business, English, Maths, IT, Sciences
SKILLS
ABOUT LAURA SYKES
Currently the Senior Marketing and Communications Manager at Car Benefit Solutions (CBS), I lead a talented team of 7 across: Performance & Digital, Operations, and an internal Creative Studio.Passionate about customer experience, marketing and communications. I\'m committed to driving measurable results, ensuring a smooth execution of marketing campaigns, and crafting compelling and innovative content. I champion customer-centric marketing strategies that foster brand growth and engagement.With over a decade of experience in advertising, PR, marketing strategy, leadership, and project management, I have a proven track record of leading and inspiring teams, and translating company objectives into impactful marketing and communications. My approach is both analytical and data-driven, complemented by a creative eye ensuring strategies and campaigns are not only effective but also visually engaging.Beyond my professional life, I am a self-proclaimed foodie, music and travel enthusiast, and lover of fitness. Known for the odd competitive fitness challenge, I\'m a natural organiser and planner, outgoing and sociable.
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