Laura Mills
Director of Product Marketing @TeamViewer
Signup · Get unlimited contacts
WORK HISTORY
Director of Product Marketing @TeamViewer
GB
Restructured and developed the Product Marketing department, transforming a reactive content creation team of 2, to 8 vertically aligned specialists for a +€600m portfolio, spanning enterprise focussed solutions for remote IT and OT management, through to device management and remediation software for SMBs and F1 racing teams.+ Launched 1st AI powered solution, contributing to double digit growth in Enterprise ARR, the acquisition of new accounts (+14% YOY) and untapped upsell opportunities+ Executive sponsor for a complex customer migration program, involving segment specific frame-works and lifecycle based nurture tracks. Achieved a 70% conversion within 6 months of implementation+ Established a robust biannual market research program designed to capture and interpret the voice of both customers and non-customers, through structured qualitative and quantitative interviews
EDUCATION
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing, Marketing Planning/Managing Marketing/Delivering Customer Value
Lancaster University
2:1 BA History (Hons)
MiniMBA
Marketing MBA Level Course
SKILLS
ABOUT LAURA MILLS
I am an analytical and commercially focussed senior marketing professional, with 19 years spent operating in global technology organisations, from consumer electronics, MedTech, to Cloud collaboration and telephony solutions (SaaS), with progressive roles spanning the management of brand, product and channels. In EMEA and Global level marketing roles, I have successfully introduced new categories, built share, expanded regional operations and increased profitability in B2B2C / B2B environments. As a key stakeholder for operational decision making, I work closely with senior sales, product and R&D, finance and operations teams to drive business transformation, while balancing the demands of global vs local strategy development.18 years of customer-facing leadership experience, primarily for US based technology organisations, I have coached a geographically dispersed Sales and Marketing team, marketing agencies and distribution partners through key launches and major organisational changes ranging from: globalising Marketing and Sales efforts, establishing an e-commerce model, channel and distribution restructuring programs, numerous acquisitions and a total company re-brand.I have an insatiable interest in the technology that propels our personal and working routines and draw significantly on my cross-industry experiences to challenge internal perspectives. Working cross culturally continues to be one of the most inspiring elements of my work, which has been fuelled by living abroad and witnessing first hand cultural nuances. CORE COMPETENCIES-Global Marketing: Product, Brand and Channel Management -Multi-Region Strategy and Execution for SaaS and Hardware Products-Launch and Sustaining Pricing Strategies-Distribution and Channel Management (Retail, Carriers, IT Resellers and Marketplaces)-GTM: Segmentation, Positioning, Targeting-People Leadership and Department Development -Budget Management and Resource Allocation-Brand ID and Creative: Retail packaging, POS, photography, video and messaging -Cross Functional Leadership, RACI development.helping departments join the dots-15 years of Hybrid and Remote Working Practices TECH STACK:Productivity and Collaboration: Microsoft 365, Google Suite, Chat GPT, Perplexity, Zoom, Teams, Mural, Miro, AirtableSales Enablement: HighSpot, SalesHood, JiveWin/Loss Analysis: ClozdProduct & Project Management: Aha, Jira, Wrike, MondayCustomer & Market Research: GFK, NPD, Dun & Bradstreet, Qualitrics, Wynter, Bazarre Voice, Survey Monkey, Kantar, FutureSource
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.