Laura Rodriguez

Art Director @Spectrum Brands, Inc

Miramar, FL, US

Lead, grow, and foster a team of designers in the US, Latin America and China, project managers, photographers, and videographers with an eye toward organizational structure and individual development- Provide art direction and feedback in all work produced for all media channels-from the in-house department to external agencies, video/photo producers, copywriters, and freelancers- Ability to prioritize, manage multiple projects, and thrive in a constantly changing environment- Responsible for all phases of creative work, from concept-development through production in all channels- Ensure consistency and strategic alignment with the brands from concept to execution and continuity throughout all channels- Understand print processes, product graphics and retail packaging, proven to deliverthem under strict deadlines in a global environment- Oversee all ongoing creative projects and assign tasks to in-house designers—maintaining project management on time of all packaging production and marketing campaigns- Contribute ideas and guidance for high-volume web pages and digital marketing assets- Supervise packaging production and material processes overseas before and after mass production- Demonstrate strong negotiation skills in managing external vendors, production crews, cross-functional departments, advertising, and media agencies- Manage ad campaigns from pre-production meetings and direct video/photo shoots topost-production for Video and Photography