Laura Pranckus
Marketing Campaign Manager @The Alternative Board Worldwide
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WORK HISTORY
Marketing Campaign Manager @The Alternative Board Worldwide
Denver, CO, US
At The Alternative Board (TAB), we empower small business owners with a community-driven approach to growth through peer advisory boards, professional coaching, and more. As the Campaign Marketing Manager at TAB, I specialize in managing and executing comprehensive marketing campaigns for our clients, with a focus on business owners within their first year. My role involves building strong, trusting relationships with clients, delivering both strategic and tactical guidance, and ensuring that each campaign is successful from start to finish. This dynamic environment enables me to balance multiple priorities, collaborate with cross-functional teams, and provide clear, actionable insights that help clients achieve their marketing goals.Key Responsibilities & Skills-Lead and manage client marketing campaigns via telemarketing, LinkedIn and email from initial contact to execution, ensuring goals are met and timelines are followed-Develop and maintain strong client relationships and providing strategic direction. Collaborate with vendors and internal teams to manage campaign components, including lead follow-up strategies- Analyze campaign performance, providing clients with honest feedback and actionable insights to optimize results- Contribute to additional marketing projects and support the broader team and organizational objectives.
EDUCATION
Columbia College Chicago
Bachelor of Fine Arts (BFA), Advertising Art Direction
SKILLS
ABOUT LAURA PRANCKUS
With a passion for driving business growth through creative and strategic marketing, I’ve spent over 8 years helping brands and small businesses thrive. I specialize in crafting and executing multi-channel campaigns that deliver measurable results—whether it\'s optimizing client relationships, balancing competing priorities, or providing tailored marketing strategies that get results.Currently, as the Campaign Marketing Manager at The Alternative Board (TAB), I work with new business owners to help them successfully launch and scale their ventures. I collaborate closely with clients to develop targeted marketing strategies that build a strong presence and connect with their ideal customers. By leveraging a mix of telemarketing, LinkedIn, email campaigns, and other community-driven initiatives, I help entrepreneurs establish a solid foundation for sustainable growth and long-term success.
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