Laura Parkinson

WORK HISTORY

EDUCATION

ABOUT LAURA PARKINSON

I’m a National Account Executive with responsibility for managing multiple national customer accounts and owning a multi‑million‑pound P&L. My role spans full end‑to‑end account management, including joint business planning, commercial negotiations, forecasting, and performance delivery, working cross‑functionally to drive profitable, sustainable growth.Before moving into national accounts, I was an Area Sales Lead at Kellanova (formerly Kellogg’s), leading a team of 12 Territory Managers across the Central UK. I was accountable for regional field sales strategy and execution within the take‑home channel, with a strong focus on team development, customer relationships and commercial results.I bring over six years’ experience across FMCG and retail, including senior leadership roles at Tesco, where I progressed to Store Manager in convenience formats. This background gives me a strong understanding of retail operations, customer insight and how to translate strategy into execution.I’m passionate about developing people, building trusted customer partnerships and solving complex commercial challenges. I hold a BA (Hons) History (2:1) from the University of Sheffield, alongside certifications in Project Leadership, Emergency First Aid at Work, and the BIIAB Level 2 Personal Licence.