Laura M. Dawson
VP, Marketing & Communications @Callan
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WORK HISTORY
VP, Marketing & Communications @Callan
Portland, OR, US
EDUCATION
Northeastern University
Bachelor of Arts (B.A.), Journalism & Public Relations, Cum Laude
ABOUT LAURA M. DAWSON
I\'m a journalist, copywriter and brand storyteller (corporate communications, content marketing, more). Not to mention a relentlessly meticulous editor. I\'ve got a penchant for punctuation and pithyness, and I like to create my own words. Biggest challenge: My lifelong battle against the Oxford comma.(I\'m working on acceptance.) • Talented storyteller and brand champion offers decades of experience managing and developing external and internal communications for financial services, consumer/lifestyle and healthcare audiences. • Creative wheelhouse includes copywriting, content marketing, brand journalism, social media strategy and management, public relations, executive communications, corporate citizenship and more. • Authentic, passionate leader brings a sunny-side up approach to team collaboration, problem-solving, and cheerleading the popular and not-so-popular initiatives. What I\'m Really Good At: • Writing, Writing, Writing (copywriting and journalistic) • Editing • Content Strategy • Content Marketing • Brand Journalism • Media Relations • Social Media • Research/Concepting • Messaging/Identity • Blogs/Articles/Stories • Executive Communications • Speeches/Talking Points • Employee Communications • Website Content • E-books/E-newsletters • Scripts • SEO/SEM • User Experience • Integrated Marketing • Annual Reports • Sales Collateral • Customer Communications • Corporate Citizenship • Campaigns
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