Laura Kost
Manager, Gtm Enablement @Muck Rack
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WORK HISTORY
Manager, Gtm Enablement @Muck Rack
US
Promoted after 6 weeks to lead Muck Rack’s GTM Enablement team, scaling the function from the ground up. Own strategic initiatives that drive performance, onboarding, and change readiness across revenue teams.Built and launched a comprehensive AE/SDR onboarding program with 9.6 rep NPS and 10 manager NPSLed enablement for major company priorities, including pricing & packaging changes, Outreach launch, new software and services acquisitions, and GTM KickoffCreated and operationalized the “Revenue Ready” and “Back to Basics” training motions—equipping reps with high-impact, low-friction learning aligned to pipeline, cross-sell, and conversion KPIsOptimized batched release processes for internal comms and training prioritization, reducing decision fatigue and improving clarityScaled and managed a high-performing team of 3, fostering a collaborative, growth-focused environment
EDUCATION
North Dakota State University
Master of Education - MEd, Curriculum and Instruction
University of North Dakota
Bachelor of Arts (B.A.), English/Language Arts Teacher Education
SKILLS
ABOUT LAURA KOST
Manager of GTM Enablement with a passion for driving results through strategic training initiatives. Currently leading as a Senior Sales Enablement Manager since May 2023, I thrive on optimizing sales processes, boosting productivity, and enhancing team capabilities.Key Achievements:Orchestrated monthly, week-long sales boot camp workshops, elevating employee retention by 10% within 6 months.Analyzed and optimized onboarding programs, saving new hires 30 hours and enhancing sales productivity.Developed and delivered transformative courses, contributing to a 20% increase in the sales pipeline.Spearheaded gamified certification rollout, increasing sales rep motivation by 35% and confidence by 75%.In my previous role as an Instructional Designer (May 2022-May 2023), I established the organization\'s first instructional design function. I crafted engaging learning paths and implemented a microlearning strategy, reducing training completion time by 40% while maintaining knowledge retention.Technical Skills & Tools:Sales Enablement | Training & Development | Data Analysis | Program Development | Gamification | Stakeholder Collaboration | CRM Processes | Instructional Design | Adult Learning Principles | Learning Path Development | Microlearning | Authoring Tools (Articulate Storyline, Rise, Adobe Illustrator, Camtasia)Let\'s Connect!I\'m passionate about driving excellence through effective sales enablement and instructional design. If you\'re looking to enhance your team\'s capabilities or explore collaboration opportunities, feel free to reach out at k••••••••@gmail.com. Also, check out my instructional design portfolio at
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