Laura Johnson
Director of Creative Research @Cascade Insights
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WORK HISTORY
Director of Creative Research @Cascade Insights
Portland, OR, US
I direct a team of AI-first senior marketing and market research consultants to deliver actionable insights that go deep and inspire smart, practical decisions. I\'ve led projects for Fortune 500 B2B tech companies, including Adobe, AWS, Dell, and Microsoft. My accomplishments include:• Leading 50+ client research and marketing projects totaling $2.2 million in revenue.• Conducting 150+ in-depth interviews, focus groups, and surveys in end-to-end qualitative and/or quantitative research program execution.• Increasing team project profitability 33% through strategic AI adoption and optimized vendor management. • Developing launch of AI consulting services to help client organizations implement AI functionality in their product roadmaps and/or facilitate change management with roles-based training.
EDUCATION
College of Charleston
Bachelor’s Degree
ABOUT LAURA JOHNSON
With more than 10 years of experience in marketing and market research, my passion is storytelling with data and telling hard and complex truths with clarity, simplicity, and style. I’ve served Fortune 500 clients like Adobe, AWS, Coca-Cola, Dell, McDonald\'s, Microsoft, Lilly, and Novartis to small but mighty startups in technology, health care, pharmaceuticals, retail, CPG, financial services, and manufacturing. My work has achieved their business goals to find new paths forward in a changing landscape. Most recently, I’ve been helping companies navigate the GenAI boom and make smart investments while avoiding the mediocrity at scale crisis. Using bespoke strategy, AI-powered mixed methodology research design, and multimedia content creation, I guide executive, marketing, product, and sales leaders in deciding their next best move and creating assets that compel stakeholders and buyers.
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