Laura Sims
Head of Strategic Communications @Sustrans
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WORK HISTORY
Head of Strategic Communications @Sustrans
Leading the strategic communications team ensuring its work is impact-led, materially contributing to Sustrans vision, mission, strategic priorities and ‘for everyone’ principles• Working with the Executive Director to lead and implement brand refresh project, ensuring a compelling brand strategy is supported by the Board and to work with our brand partner to plan and begin to implement the first phase of its roll-out across the charity.• Managing Sustrans-wide media, social media and communications activities and provide strategic guidance and support to other, cross-functional teams across the charity, to secure consistent communication and media coverage for the charity.
EDUCATION
Middlesex University
Master’s Degree, Management Studies
University of Sunderland
Bachelor’s Degree, Communications Studies
ABOUT LAURA SIMS
Executive communications and transformation leader with 20+ years’ experience advising CEOs and Boards, shaping organisational strategy, strengthening reputation and delivering sustained change across membership, charity and commercial environments. Known for combining clarity, creativity, and steady judgement, I help teams stay focused on what matters and navigate complex organisational priorities with confidence and good humour. My work spans external and internal communications, risk and reputation management, audience stewardship and employee engagement, alongside leading major transformation programmes that align people, strategy, and purpose.
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