Laura Hufnagel Dziomba

Senior Content Marketing Manager @Adherehealth

Nashville, TN, US

Leads content development, editorial calendar planning and timely execution of thought leadership marketing campaigns including coordinated email outreach, social posts, white papers, infographics, contributed articles and webinars• Works with subject matter experts and product owners to gain the highest level of in-depth knowledge of AdhereHealth offerings, solutions and capabilities, as well as go-to-market timing for the purpose of developing and publishing market-facing and sales enablement content• Writes short-form and long-form content (white papers, blogs, direct market emails, social posts, sell sheets and infographics), and collaborates with SMEs, agencies and contract writers to create and edit long-form content (blogs, white papers and contributed articles)• Researches and recommends content topics for blog posts, articles, white papers, etc.• Conducts research on industry-related topics, combining online sources and collaborating with SMEs to generate ideas for the most relevant and timely content • Ensures all content has a clear objective (e.g, lead generation, thought leadership), meets an industry need and addresses a key buyer persona• Coordinates with creative designer(s) to illustrate content to enrich the brand; ensures all-around consistency (style, fonts, images and tone) • Proofreads all content for accuracy and brand compliance prior to publication • Oversees the work of all third-party writers; manages all third-party content projects

State University of New York College at Buffalo

Independent course completion

D'Youville University

BS/MS