Laura Greenholt-Tasto
Vice President of Marketing @Shipley Energy
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WORK HISTORY
Vice President of Marketing @Shipley Energy
York, PA, US
Lead a team of talented marketers responsible for multiple brands with a mix of B2B and B2C.•Foster a team culture that prioritizes the development and growth of team members.•Implement strategic initiatives to increase brand awareness, lead generation, and e-commerce sales across brands.•Negotiate and manage key sponsorships and vendor relationships. •Determine communications and branding strategies for acquisitions.•Collaborate with product, sales, customer care, and IT teams to drive sales, innovate, and improve the customer experience. Our team handles public relations, communications, design, video, social media, out-of-home advertising, OTT, website design, e-commence, email marketing, paid digital ads, and SEO for our brands.
EDUCATION
Alfred Lerner College of Business & Economics at University of Delaware
BS, Marketing and Operations Management
ABOUT LAURA GREENHOLT-TASTO
Choosing an energy provider can be complicated and confusing. At Shipley Energy, we make it easy by providing you with affordable, reliable energy. We ensure you always get the fuel you need, so you can spend your time and money on what matters most - growing your business.We can also help you achieve your sustainability goals with carbon neutral natural gas, green electricity, and net zero carbon diesel fuel. Visit us at to connect!
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