Laura Gifford
Senior Manager, Hubspot Academy @HubSpot
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WORK HISTORY
Senior Manager, Hubspot Academy @HubSpot
Leading a team of educators who create high quality learning experiences for HubSpot customers across the globe- Driving the AI strategy for educational content creation on the HubSpot Academy team, developing workstream efficiencies which allow us to provide faster time to value for our customers- Spearheading cross-functional teams to scale education initiatives globally in alignment with HubSpot’s key product updates and events.
EDUCATION
Hult International Business School
Master of Business Administration - MBA, Business Administration and Management, General
TEFL International Barcelona
Teaching English as a Second or Foreign Language
University of Worcester
Bachelor's Degree, BA Joint Honours English Literature and Art and Design
International House Barcelona
DELTA
SKILLS
ABOUT LAURA GIFFORD
I\'m passionate about using customer education as a catalyst for change, transforming how businesses learn and grow in a rapidly evolving digital landscape. With 10+ years of global education experience, I\'ve evolved from teaching English as a Second Language in the classroom to designing customer education strategies that reach thousands of learners worldwide. I\'ve developed a unique approach that combines cross-cultural communication expertise with data-driven educational design.At HubSpot Academy, I lead a team who have educated thousands of learners globally through the creation of scalable learning experiences that drive measurable business impact—from increasing product adoption rates to accelerating time-to-value for customers across diverse markets.As an experienced professional in the customer education sector, I implement AI-powered solutions to personalize learning paths and automate content delivery at scale. I specialize in building educational ecosystems that adapt to different cultural contexts and learning preferences, providing relevant and actionable guidance to customers world-wide. My focus on stakeholder alignment and change management has enabled successful launches of multi-regional programs that consistently exceed engagement and conversion metrics.I believe in creating learning experiences that are both scalable and deeply meaningful, by blending advanced technology with human connection and am excited to continue helping organizations educate and empower customers globally.
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