Laura Fornaroli
Marketing Manager @Mobietrain
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Mobietrain
IT
MobieTrain is the all-in-one platform that helps your frontline staff get their jobs done. Anywhere. Anytime. Founded in 2015, MobieTrain has customers in more than 101 countries, over users and four offices: Belgium, Netherlands, Italy and Portugal.At MobieTrain, I lead the marketing team, which drives brand awareness, demand generation, and revenue growth across Europe.Increased marketing’s revenue contribution significantly, despite a substantial budget reduction, by optimising efficiency and impact.Spearheaded campaigns in 2024, achieving a strong Media ROI through smart budget allocation and innovative strategies.Managed marketing budgets efficiently, generating substantial new revenue through targeted initiatives.Led an international marketing team, aligning efforts with sales, customer success, and product teams to achieve company goals.Developed data-driven, omnichannel strategies, including inbound marketing, branded content, and key industry events (MobieTalks, MobieCafé, CEO Dinners).Revamped brand messaging, aligning storytelling with customer needs to boost engagement and conversions.Integrated AI-driven tools into workflows, enhancing efficiency and output without additional budget.Engaged customers in marketing activities, including testimonials and events, supporting pipeline growth and strengthening MobieTrain’s presence in Europe.
EDUCATION
NABA Nuova Accademia di Belle Arti
Diploma Accademico di 1° livello, Design del prodotto
BTK University of Art and Design
attestato di partecipazione, Innovation and Design
Liceo Scientifico Salesiani San Lorenzo
Diploma di licenza superiore, Materie scientifiche, umanistiche e artistiche
NABA Nuova Accademia di Belle Arti
Design della Comunicazione, Design di Prodotto e Comunicazione
SKILLS
ABOUT LAURA FORNAROLI
It’s me, hi I’m a B2B SaaS marketer with 8+ years of hands-on growth experience, turning smart strategy into measurable results. From brand marketing and inbound to account-based programs, I craft campaigns that connect brands to customers and move the pipeline.I lead international teams with a mix of drive and empathy, aligning product, sales, content and customer success so plans turn into action.Curious, practical and relentlessly solution-focused, I love a good challenge, and I believe the best ideas often start over coffee. Fancy a chat? Let’s swap ideas and see how we can shake things up.Highlights Led global marketing projects across brand, content and digital channels Designed and scaled ABM and digital-selling strategies that deliver results Expert in budget optimisation, cross-functional collaboration and team growth
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.