Laura Demetrious
Marketing Director @Stikwood
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WORK HISTORY
Marketing Director @Stikwood
Lead brand, content, and product marketing strategy for a sustainable interior design company with growing trade and commercial divisions. Oversee content marketing programs including SEO blog content, influencer campaigns, and email automation—boosting organic visibility and engagement. Built editorial frameworks and go-to-market messaging for new product launches, including the company’s flagship acoustic panel collection. Manage cross-functional collaboration between product, design, and operations to ensure consistent storytelling across all touchpoints. Rebranded and restructured internal content systems to support both DTC and B2B verticals with tailored messaging and conversion-focused content.
EDUCATION
SPECS
Master's Degree, Cinematography and Film/Video Production
Western Michigan University
Bachelor of Arts, Communication, General
Specs Howard School of Media Arts
Diploma/Certification, Broadcast Journalism
SKILLS
ABOUT LAURA DEMETRIOUS
I make brands impossible to ignore. Fueled by curiosity, caffeine, and connection, I’m an Enneagram 7, ESFP, and unapologetically high “I” on the DISC—aka the hype woman your brand didn’t know it needed. I live for the thrill of storytelling that inspires, persuades, and builds communities that last. If it’s fun, fearless, and people-centered, I’m already on board.A dynamic marketing communications leader with over 15 years of experience shaping compelling brand narratives, scaling communities, and driving growth across SaaS, DTC, and content-first organizations. I specialize in building high-performing teams and campaigns rooted in creativity, data, and deep customer insight.From launching ambassador programs and automating online funnels to building PR strategies and executing viral user stories, I’ve led initiatives that not only grow audience reach—but build lasting brand affinity. I thrive at the intersection of strategy and execution, empowering businesses to show up with integrity, clarity, and bold creativity.Whether I’m mentoring teams, crafting conversion-optimized messaging, or hosting conversations that inspire action, my goal remains the same: build brands that matter—and move people.Core Strengths:• Marketing Strategy & Brand Positioning• Influencer & Affiliate Partnerships• Funnel Optimization & Digital Campaigns• Community Building & User Engagement• Public Relations & Thought Leadership• Social Media & Content Marketing• Copywriting & Messaging Frameworks• Cross-Functional LeadershipLet’s create something impactful.
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