Laura Deignan
Director of Marketing and Technology @Stonewood Financial
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WORK HISTORY
Director of Marketing and Technology @Stonewood Financial
Louisville, KY, US
Serve as the project management lead for all company-wide campaigns, coordinating cross-functional teams and ensuring timely, cost-efficient delivery of initiatives- Oversee technology initiatives as the project manager, completing projects with a focus on efficiency, innovation, and results- Promote interdepartmental collaboration for the development of integrated marketing plans that support corporate strategy, enhancing corporate identity and effective branding- Develop and maintain Stonewood Financial’s website and user-friendly landing pages to enhance overall user experience, along with lead and conversion rates- Analyze digital marketing metrics to evaluate the return on investment (ROI) and make informed decisions for future marketing campaigns and efforts- Serve as the primary liaison and point of contact for third-party vendors and partners, coordinating project timelines, communicating requirements, and ensuring smooth collaboration across initiatives- Led marketing internship program, mentoring a University of Kentucky student and providing firsthand experience- Manage social media platforms, curating content that drives engagement, boosts brand awareness, and enhances audience interaction, resulting in follower growth of 459% on LinkedIn, 60% on Twitter/X, and 79% on Facebook- Optimize the Stonewood Financial Blog and LinkedIn newsletter to boost SEO, drive traffic, and grow a loyal audience, adding 566 subscribers over 96 weeks- Design and produce marketing assets, including visually compelling slide decks and promotional materials, to support brand messaging and sales efforts- Plan and direct virtual events for 500+ attendees on platforms like BigMarker, GoToWebinar, Zoom, and Teams- Manage the book program and marketing materials, delivering annual updates and offering both digital and personalized formats to meet diverse client needs, contributing in annual revenue.
EDUCATION
University of Kentucky
Bachelor of Business Administration - BBA, Marketing and Management
Universidad Internacional Menédez Pelayo
International Business
ABOUT LAURA DEIGNAN
As a seasoned marketing and technology professional, I bring over six years of experience driving strategic initiatives, managing campaigns, and delivering measurable results. Currently, as Director of Marketing and Technology at Stonewood Financial, I lead campaigns in executing high-impact projects, managing social media platforms, and overseeing technology initiatives, including completing successful projects.Collaboration is at the heart of my leadership style, allowing me to foster strong cross-departmental relationships and align marketing strategies with organizational goals. I excel in optimizing Stonewood’s customizable book program and marketing materials, enhancing SEO performance through the Stonewood Blog and LinkedIn newsletter, and delivering seamless virtual events on platforms like BigMarker and Zoom.My data-driven approach ensures continuous improvement by analyzing performance metrics to refine strategies and boost ROI. In addition to my current role, I’ve gained valuable experience in content creation, client engagement, and event planning through positions at Russell Capital Management and Texas Roadhouse.I am passionate about creative problem-solving, strategic planning, and crafting meaningful stories that resonate with audiences. Always eager for new challenges, I thrive on helping organizations grow and succeed. Let’s connect to discuss how we can collaborate and make an impact together.
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