Laura Daley
Marketing and Communications Manager @Lexington Habitat for Humanity
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WORK HISTORY
Marketing and Communications Manager @Lexington Habitat for Humanity
Plan and execute all communications/marketing initiatives• Manage earned media coverage: write and distribute pressreleases, schedule news interviews, represent various departmentsand projects on local media• Facilitate paid advertising: purchase, write, and design print anddigital ads with local publications and online platforms• Design print and digital collateral for individual departments andHabitat ReStore (brochures, flyers, signage, graphics, logos, etc.)• Collaborate with Development Team to plan and executefundraising events, design and manage fundraising campaigns(direct mail, social media, e-newsletters, and more)• Manage internal and external e-mail newsletter communications• Update and create fresh content for affiliate’s websites• Use multimodal storytelling (videos, interviews, written stories) tocommunicate organization’s impact with dignity and respect• Oversee third-party vendors: printer, mail house, and other services• Adhere to Habitat for Humanity International and affiliatebranding and style guidelines• Manage social media; capture, edit, and create multimedia content
EDUCATION
Transylvania University
Bachelor of Arts (B.A.)
Transylvania University
Bachelor of Arts - BA
duPont Manual High School
High School Diploma
University of Colorado Boulder
Master's degree
SKILLS
ABOUT LAURA DALEY
With intersecting skills of writing and digital media production, I aim to create…
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