Laura Ottaviano Copic

Director of Marketing @Biofilm, Inc

Vista, CA, US

Head of Marketing reporting to CEO and responsible for: Developing and implementing marketing plan and activities for all products for this FDA regulated medical device and CPG business (resulting in +8% growth in sales in 1st fiscal year,+16% in 2nd fiscal year and +9% in 3rd fiscal year including COVID-19 timeframe,+12% in year 4 and +11% in year 5). Creating and managing marketing budgets and all marketing planning and strategy activities including advertising & promotional planning, innovation coordination, sales support material/presentations and new product launches. Managing agencies and leading the marketing team in developing and implementing all internal and external marketing activities, Brand Ambassador management, marketing tech management, agency reviews and evaluations and organizing transitions through account changes. Coordinating appropriate market research (brand tracker, segmentation studies, market sizing) with agencies and Research & Innovation Team. Managing social media, content, campaign development and the replatform of our consumer-facing website. Coordinating with National Account Managers and International Sales Manager on all marketing activities and account specific programs. Overseeing execution of all sampling and sponsorship programs as well as Trade Show event management.

Middlebury College

BA, Double Major: Mathematics / Computer Science and French

Duke University - The Fuqua School of Business

MBA, Emphasis in Management & Marketing