Laura Colantonio

Brand Director @Local Supply

Sydney, AU

Local Supply is Australia’s leading sustainable eyewear brand. Over the past decade, Local Supply has become the go-to eyewear collaboration partner for top-tier fashion brands and is retailed nationally at over 300 stores including Australia’s premium department store David Jones and online retailer The Iconic.My responsibilities included- Spearheading the rebrand - repositioning Local Supply as the #1 plant-based eyewear brand in Australia- Product development, resulting in the launch of over skus, including the establishment of a premium biodegradable range- Brand partnerships, resulting in 15+ brand and celebrity collaborations- Influencer marketing including the annual partnership with national music festival ‘laneway fest’ engaging 100+ brand ambassadors each year- Managing all communications across PR, owned digital and social platforms, B2C and B2B marketing- Overseeing the design and production team resulting in quarterly range planning and efficient stock management- Producing all content shoots, managing talent, photography, run sheets, mood boards and final dissemination of assets.

University of Technology Sydney

Bachelor's degree, Public Relations, Advertising, and Applied Communication

University of Technology Sydney

Bachelor's Degree, Public Communication