Laura Carrick

WORK HISTORY

EDUCATION

ABOUT LAURA CARRICK

Social Media & Digital Marketing Specialist with 6+ years of experience driving brand growth across paid and organic channels. Skilled in campaign strategy, influencer partnerships, and performance marketing, I’ve led high-impact projects for brands in e-commerce, tech, and consumer goods — delivering measurable results in engagement, revenue, and audience growth.I lead social strategy across Meta, LinkedIn, and TikTok, where I’ve scaled channels, launched international campaigns, and built strong brand collaborations with partners. My work has included developing data-driven paid campaigns that lifted sales by 30%, managing large-scale influencer activations, and creating content that resonates with audiences while driving conversions.Previously, I’ve shaped the digital voice of brands like Innis & Gunn and Turing Fest, blending creativity with analytics to increase visibility, engagement, and sales. I also bring experience as a freelance consultant, working across diverse industries from FinTech to Oil & Gas.Passionate about staying ahead of digital trends, I hold certifications in Meta Advertising, TikTok Marketing, and Digital Copywriting, and I enjoy combining creative storytelling with data-led insights to deliver growth.