Laura Cameron
Marketing Director (Fractional) @Vesper Technologies
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WORK HISTORY
Marketing Director (Fractional) @Vesper Technologies
Manchester, GB
On part-time secondment as Marketing Director - joining as the company was recognised in The Times 100 Fastest Growing Companies 2025. My role includes- Guiding overall marketing strategy- Leading partner and vendor marketing initiatives- Planning and executing industry events- Managing PR strategy and agency relationships- Overseeing the website rebuild and ongoing optimisation- Developing the brand and refining messaging- Supporting digital marketing and email campaign delivery
EDUCATION
Universidad de Granada
Bachelor of Arts - BA, Español
University of Lisbon
Faculdade de Letras, Spanish and Iberian Studies
University of Leeds
Bachelor of Arts - BA, Spanish, Portuguese and Latin American Studies
Abbey Gate College
GCSEs & A-Levels, Spanish, English Language and English Literature
ABOUT LAURA CAMERON
I’m a senior PR and communications leader specialising in B2B technology.I’m particularly interested in how communications is changing. New platforms are opening up. AI is reshaping discovery. Buyers are validating in public, on socials, and increasingly through search models that don’t care about your press release.We all love a press release (maybe me more than most). But I’m more interested in how we build brand trust and credibility in formats that didn’t exist five years ago.I lead Resonance’s growth across the North, partnering with tech companies to help them communicate with clarity, turning tech into stories that resonate. My work spans media strategy, content marketing, social media and integrated comms campaigns.Alongside my role at Resonance, I’m also Fractional Marketing Director at Vespertec, building strategy, partner marketing and brand development during a key growth phase.Shortlisted for MIMA PR Professional of the Year 2026.
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