Laura Calder

Senior Vice President Marketing @Safety Products Global

Orange County, CA, US

EMAILS

l••••••@safetyproducts.global

MOBILE NUMBERS

+16•••••••72

Reveal Contact Details

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WORK HISTORY

Apr 2025 — Present

Senior Vice President Marketing @Safety Products Global

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EDUCATION

2002 — 2006

Bentley University

Bachelor of Science, Marketing

SKILLS

Key Account ManagementStrategic PlanningManagementProduct MarketingProduct InnovationSales PresentationsCompetitive AnalysisContract NegotiationUser ResearchSupplier SourcingRetailB2bMarket ResearchStage-GateSoftware Product ManagementMarketing ResearchProduct Road MappingProgram ManagementProject ManagementMarketingBrand ManagementCross-Functional Team LeadershipPackagingMarketing StrategyProduct ManagementConsumer ProductsSalesTeam LeadershipStrategyMarketing ManagementPricingProduct LaunchBrand DevelopmentConcept GenerationMarketing CommunicationsProduct Development

ABOUT LAURA CALDER

Data-driven, creative, and collaborative Marketing and Product Development leader, skilled in driving brand and product positioning, pricing, and go-to-market strategies to support company growth and profitability objectives. Successes in delivering exceptional marketing campaigns, digital content, packaging, and collateral. Over 15 years of experience in spearheading new product development with a user-centric approach supported by a deep knowledge of the competitive landscape, consumer needs and market trends.

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