Laura Buzin
Content Marketing Specialist @K-Ecommerce
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WORK HISTORY
Content Marketing Specialist @K-Ecommerce
Creates monthly, quarterly, and annual content plans to cater to full-funnel focus.Writes, curates, edits, publishes, and promotes short- and long-form content that drives site traffic, leads, MQLs, and brand awareness.Collaborates with internal stakeholders to produce content that meets the needs of our target audience.Owns project management with vendors and outside agencies focused on content creation.Supports marketing campaigns, events, and partner marketing by writing and editing a variety of assets: blogs, web content, email, newsletters, event collateral, social content, and more.Edits and optimizes all content, ensuring each piece adheres to k-eCommerce brand guidelines, style, tone, etc, and is grammatically correct and consistent.Builds and manages content audit and asset inventory process.Provides content gap analysis reporting to help determine content needs.Supports growth marketing with the management of digital marketing agency focused on SEM, paid social, and SEO.Manages social media channels including LinkedIn, Twitter, and Facebook.
EDUCATION
Auburn University
Bachelor’s Degree, Marketing/Marketing Management, General
ABOUT LAURA BUZIN
Results-driven, creative individual who loves being able to use my 9 years of experience…
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