Alexander Laugomer
VP Marketing @Kyan Health
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WORK HISTORY
VP Marketing @Kyan Health
Berlin, DE
Kyan is on a mission to protect the human mind and prevent workplace mental health challenges.For every employee.Every day.As VP Marketing I am responsible for driving strategic growth across Kyan\'s ICP segments by leading demand generation, brand positioning, and market expansion initiatives. Currently the team focuses its effort on messaging, paid campaigns, AI search optimization, ABM and content that really stands out and resonates with enterprise buyers to address their complex needs. We develop and execute multi-channel go-to-market strategies—such as ABM, thought leadership—that shorten sales cycles and address multiple decision-makers. Want to join our team? Contact me!
EDUCATION
Maastricht University School of Business and Economics
Bachelor of Science - BS in International Business, Business, Management, Marketing und verbundene unterstützende Dienste
Rotterdam School of Management, Erasmus University
Master of Science in International Management , Business, Management, Marketing, Finance, Supply Chain
University of St.Gallen
CEMS Master
Universidad Autónoma de Madrid
Bachelor's degree
ABOUT ALEXANDER LAUGOMER
I\'ve tried some longer thinking. To make my story am I in Marketing? It blends art and psychology. It mixes creativity and analytics. It is the foundation of all there is in business. Creating experiences, shaping perceptions, and reaching people with a message that provokes action. That\'s allLike my first self designed Hip-Hop party flyer at the age of 17. Like my (not self designed) wedding invitation at the age of am I in Tech? Not because I admire Elon Musk. Neither because I was inspired by Steve Jobs\' Autobiography. It all began in 2013 when I was heading a tech project to introduce the first image recognition software in German retail - a time when the first Ipad was out for 2 years. I discovered a deep appreciation for the process of rapidly building something from the ground up and the profound impact it has on people\'s lives when it reaches a wide audience.Like image recognition of FMCG products for sales managers. Like no-code building software for any type of do I find great Design fascinating? It makes life easier. It makes your day more beautiful. It is created to stay. Growing up in a family of arts I was exposed to various forms of artistic expression from a young age and quickly learned that design adds a layer of problem-solving - a fact my all time design hero Dieter Rams realized already back in the 1960s. Like a stunning chair that is also comfy. Like a beautifully digital UX piece that simply will make you I met all criteria -)Wanna connect?
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