Latrice Guice
Sponsor Activations Manager @Essence Communications Inc
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WORK HISTORY
Sponsor Activations Manager @Essence Communications Inc
Manage a select number of sponsor accounts and experiences with post-sale execution of Festival sponsorship benefits for the ESSENCE Festival of CultureCreate a sponsor SOW deck that includes a final deliverable checklistInitiate and lead all assigned sponsor kick-off calls and weekly status callsMaintain and oversee assigned sponsor deliverable fulfillment tracking and manage all documentation and timelinesManage the fulfillment of all sponsor benefits pre, during, and post-the 2024 Event (eg. ad/promotion, tickets, on-site signage/collateral, displays, etc.) against sponsor contractsCollaborate with internal and external teams related to the fulfillment of sponsor contracted deliverables (eg. activation, program development, etc)Complete sponsor post-event recapDevelop and create sponsor activation overview deck ahead of 2024 Event for Senior Leadership teamEnforce sponsorship policies/standards (e.g. use of Festival marks, sponsor recognition, etc.)Attend weekly status calls and provide reporting status updates to Sponsor Activation Lead, Marketing Activation Operations Lead, and Experience Leads
EDUCATION
Tennessee State University
Bachelor's degree, Psychology
ABOUT LATRICE GUICE
Dynamic Event Producer, experienced in creating and managing unforgettable experiences…
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