Latifah A.
Product Marketing Manager @Vestd
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WORK HISTORY
Product Marketing Manager @Vestd
London, GB
EDUCATION
Obafemi Awolowo University
Bachelor of Science - B.Sc, Botany/Plant Biology
ABOUT LATIFAH A.
I help B2B software companies grow by shaping positioning, messaging, and go-to-market strategies that actually drive awareness, adoption, and engagement.From products and features to services, I make sure every touchpoint, whether it’s a landing page, campaign, event, or piece of content, clearly communicates value to the customer. I bring together customer insight, data-driven decision-making, and cross-functional collaboration to build marketing strategies that resonate, align with business goals, and deliver tangible results.A little bit more about me :)I’m a lifelong learner, always curious and always expanding what I know. When I’m not working, you’ll probably find me exploring something new, whether that’s a trend in the industry or a topic I’ve suddenly become obsessed with.Outside of work, I enjoy a few outdoor activities. Hiking and spending time in nature help me unwind, reset, and stay active. Health and fitness are also a big part of my routine; regular workouts keep me balanced, and I enjoy experimenting with healthy recipes and different cuisines.I also have a creative side. Jewelry design and fashion photography let me express myself in a completely different way and give me a fun outlet to play, imagine, and create.
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