Larry Miller

Digital Marketing Manager @Powermoves

Atlanta, GA, US

PowerMoves is a consulting agency that empowers music artists to build independent careers through transparent and ethical strategies. PowerMoves teaches artists, hands on, how to structure, organize, and monetize their own independent record labels and/or careers in music.• Served as the company’s first internal marketing director, establishing foundational systems and processes.• Collaborated with cross-functional teams to develop and execute digital marketing strategies.• Managed social media and website platforms, achieving significant follower growth.• Designed and managed paid media campaigns, including social media ads (Facebook, Instagram, TikTok, Snapchat), YouTube ads, and streaming ads.• Conducted market research and competitor analyses to identify trends and opportunities.• Developed a content strategy encompassing influencer marketing, content creation, and audience targeting to developing impactful marketing materials and promotional assets.• Implemented SMS marketing and Shopify marketing strategies to drive e-commerce growth.• Conducted demographic and behavioral analysis to optimize cross-channel campaign performance.• Assisted in organizing and promoting events, enhancing brand visibility.• Developed a system to test music in the market, enabling data-driven creation of release strategies and schedules.• Provided exceptional client support, strengthening relationships and boosting satisfaction.• Developed and spearheaded an advertising platform for podcasts, increasing listener engagement