Larissa Waters
Creative Director, Men s Wearhouse & Moores Marketing @Tailored Brands, Inc.
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WORK HISTORY
Creative Director, Men s Wearhouse & Moores Marketing @Tailored Brands, Inc.
San Francisco, CA, US
EDUCATION
California College of the Arts
BFA, Graphic Design
ABOUT LARISSA WATERS
While I\'m a true creative at my core, I thrive on finding the holes in a process or the need in a department to developing workable solutions. I believe collaboration is key to the success of any company and strive for expertise and excellence in any professional forum I enter. I also believe that while you\'re at it, you might as well be having fun. I have 15+ years of experience ranging from graphic design and advertising to digital marketing and photo art direction. I work closely with my Brand partners and lead a growing team of designers, ADs, copywriters and production artists as well as external agency teams. I draw on my experience in both print and digital design and art direction to lead cross-channel brand campaign development. I\'m not just about making things look pretty, I thrive on understanding how the business works, how customers interact with the brand, and how creative can be developed and leveraged to meet business needs and elevate brand equity. I especially love the challenge of changing the consumer\'s mind. I not only work with the creative teams, but have developed integral working relationships with our marketing business partners and channel owners, buyers and merchandisers, and an entire photo studio of stylists, photographers, producers, digital techs, retouchers and assistants. I also lead/have led our external broadcast, catalog (now in-house) & paid social agency partners. Areas of Expertise: creative & content strategy, design development & execution, photo art direction, digital marketing, online marketing, e-comm strategy, broadcast, interactive, editorial, illustration, typography, photography, set design, wardrobe/product styling, retail marketing, merchandising, SEO in online editorial, customer experience, online advertising, web design, social (paid & organic), mobile, blogs, email, acquisition, retention, packaging, store design & visual experience, brand research & development, team development, mentoring, leadership.
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