Larisa Barker

Founder & Director Strategic Brand & Digital Marketing Consultancy @The Brand Map

Leeds, GB

Freelance brand and marketing consultancy working with businesses and marketers. Our founder has over 20 years experience in the marketing industry having worked with Pets at Home, Matalan, Morrisons, Morphy Richards, Coop, Hallmark and lots of great SMEs across B2B & B2C sectors.Specialising in brand and online marketing strategy to implementation across owned channels - website, email and social media. Helping businesses with freelance projects & training in the following areas- Strategic Brand Development & Brand Planning for Implementation (Insights, Brand Proposition, Strategic Drivers & KPIs)- Customer Segmentation & Profiling- Customer Journey Mapping Online (pre-purchase, purchase, post-purchase)- Marketing Strategy & Insights (full marketing mix product, price, place & promotion)- Marketing & Content Planning- Audits on digital channels, website, email and social media- Success metrics & marketing KPIsProvide 121 Coaching Power Hours for Marketers who are balancing multiple projects, and seeking to elevate their personal brand to influence key stakeholders on the power of marketing.

The Manchester Metropolitan University

MSc Digital Marketing, Masters Degree

The Coaching Academy

Diploma, Personal Performance Coaching

Bradford College

CIM Diploma, Marketing