Lara Gerrits

Senior Manager, External Communications and Government Relations @BCLC

Leads communications, government-relations, media-relations and issues-management programs to continue social license to operate, build trust, enhance reputation and drive business success - Builds engagement and advocacy in multi-stakeholder environment to achieve industry objectives and business goals, including through strategies that enhance public, media, customer and government understanding - Oversees development of public-relations and storytelling strategies to enhance BCLC\'s reputation as a social purpose organization committed to a broader societal impact of generating win-wins for the greater good; responsible for year-over-year growth of positive earned-media coverage - Develops issues-management approaches that prioritize authenticity, transparency and integrity - Leads an engaged and high-performing hybrid team based from three office locations