Nita McCain

Digital Marketing & Media Strategist @Insight for Living

United States & London, GB

Designed and executed comprehensive digital marketing strategies across U.S. and UK platforms to increase engagement and drive donor interactions. Collaborated across teams to improve digital content, optimize campaigns, and enhance the overall user experience.• Created and implemented targeted digital marketing strategies that resulted in 25% increase in donor engagement and 15% boost in repeat interactions across U.S. and UK platforms.• Analyzed performance metrics from multi-channel campaigns and presented actionable insights, improving campaign ROI by 18%.• Collaborated with senior leadership to manage website updates and overhaul e-commerce store offerings, leading to a 30% improvement in user navigation.

Grambling State University

Bachelor of Arts - BA, Broadcast Journalism & Media Marketing

Grambling State University

Master of Science - MS, Sports Administration/Management