Lani Dodds

WORK HISTORY

EDUCATION

SKILLS

ABOUT LANI DODDS

What I doI help organisations and teams turn complexity into clarity by sharpening positioning and building strong marketing foundations that support long-term impact. My work focuses on translating strategy into clear messaging, communications, and practical systems that help teams communicate their value and move forward with confidence.How I workI believe the strongest brands are built from the inside out. When people understand and believe in what an organisation stands for, marketing becomes clearer, more authentic, and more effective.I help organisations bring their people into the process, often through facilitated workshops that surface internal insight, build shared understanding, and create momentum.I also bring a creative technologist mindset, translating strategy into practical systems, tools, and automation that improve efficiency and scale impact while staying human-centred.Where I workI work through my consultancy, Mucho Aroha Ltd, partnering with organisations directly and collaborating with specialist teams where I can add the most value.This includes work with GoodSense, a B Corp delivering ethical marketing and sustainability communications, and with positioning consultancy 3green on market positioning projects for B2B tech companies.I also support selected independent clients across strategy, communications, and marketing foundations.What I offerStrategic clarity & positioning: Helping organisations clarify what makes them valuable and how to communicate it.Marketing foundations: Building the strategy, messaging, and systems that support stronger long-term marketing performance.Workshops & alignment: Facilitated sessions that bring people together around direction, purpose, and priorities.Fractional marketing leadership: Senior strategic support without the need for a full-time hire.If you need clarity, momentum, or stronger marketing foundations, feel free to get in touch.