Lani Sowemimo
Digital Marketing Executive @Turtle Bay Restaurants
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WORK HISTORY
Digital Marketing Executive @Turtle Bay Restaurants
Own and manage brand social channels, driving audience growth and engagement.• Lead organic social and content strategy resulting in multiple high-performing posts (including a viral post with 70K+ organic views)• Lead influencer marketing campaigns, achieving an average engagement rate of 9%.• Track and report on monthly KPIs, analysing performance to inform optimisation and future campaign planning.• Support cross-channel digital activity through website updates, paid social support, and SEO
EDUCATION
University of the West of England
Master's degree, Digital Marketing
Covenant University
Bachelor of Arts - BA, English Language and Literature/Letters
ABOUT LANI SOWEMIMO
I’m a Social Media and Influencer Marketing Specialist with hands-on experience managing brand social channels, leading organic social and content strategies, and executing influencer partnerships across key platforms to drive awareness, audience growth, and engagement at scale. I bring over 7 years of experience in short-form content creation, with strong expertise in community management and campaign analytics, supported by a deep understanding of digital culture and creator-led storytelling. My experience is complemented by working knowledge of website optimisation, SEO fundamentals, and paid social support.I’ve worked closely with creative, events, and operations teams to deliver cohesive online and offline brand experiences. Data-informed, proactive, and highly adaptable, I thrive in fast-paced environments and enjoy building impactful, culturally relevant social presences.Let\'s connect! Whether you’re looking to collaborate on social, content, or influencer projects, or simply want to exchange insights on digital culture and platform trends. I\'m always up for a conversation.View my Portfolio here: https://lanisowemimo.my.canva.site/
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