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Lance du Chateau

Customer Experience Strategy Lead @Securian Financial

Minneapolis, MN, US
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2020 — Present

Customer Experience Strategy Lead @Securian Financial

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Minneapolis, MN, US

Set the overall experience strategy and roadmap to help drive business outcomes for the Employee Benefits Solutions business line (group life insurance, voluntary benefits, and retirement plans). Lead current-state and future-state journey mapping, define journey KPIs and targets, own the CX measurement and Voice-of-Customer strategy, collaborate on CX transformation and improvement initiatives, and implement CX standards and best practices.

EDUCATION

N/A

UMN Carlson School of Management

M.B.A.

N/A

University of Wisconsin-Madison

Bachelors of Business Administration

SKILLS

Multi-Channel MarketingStrategyProduct DevelopmentBrand ManagementCross-Functional Team LeadershipProduct MarketingMarketing StrategyCompetitive AnalysisProject PlanningBudgetsOnline MarketingDigital MarketingSegmentationStrategic PlanningMarketing ResearchIntegrated MarketingMarketing CommunicationsCustomer RetentionRetailLoyalty MarketingDirect MarketingDatabase MarketingMarketingMarketing ManagementEmail MarketingAnalyticsPositioningCustomer Relationship Management (Crm)Customer InsightLeadershipAdvertisingManagementCrm

ABOUT LANCE DU CHATEAU

Proven customer experience (CX) and marketing leader with 20+ years in insurance, retail,…

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