Brad Smith
Head of Customer Experience & Insights @Securian Financial
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WORK HISTORY
Head of Customer Experience & Insights @Securian Financial
Minneapolis, MN, US
Lead customer and channel partner experience and insights, market research, and experience measurement teams responsible for identifying and socializing insights to accelerate growth by better meeting customer and channel partner needs through more informed products and experiences. Our charter is to inform strategy and prioritization, identify insights to drive product development, and define and transform customer experiences.
EDUCATION
St. Lawrence University
BS, Psychology
UMN Carlson School of Management
MBA, Strategic Management
SKILLS
ABOUT BRAD SMITH
Thanks for visiting my LinkedIn Profile! I’m a results-oriented transformational leader with experience in financial services and management consulting. I’ve had success achieving profitable growth by leading strategic planning, marketing, customer insights, strategic initiative prioritization and execution, and change management. I\'m also acknowledged for solving complex challenges, collaborating, consensus-building, analytical thinking, and successfully coaching and inspiring teams.I enjoy formulating strategies and leading strategic initiatives that create customer-centric cultures, reinvent brands, streamline operations, enter new markets, strengthen value propositions, decrease risk, and grow the top line. Strengths:• Customer-focused• Systems thinker• Data-driven• Process-oriented• Collaborator & IntegratorCustomer Insights | Customer Experience (CX)| Process Improvements | Innovative Business Models | Segmentation | Quantitative Analysis | Sales Channels & Partnerships | Customer-centric Cultures | Net Promoter Score (NPS)| Product Management | Voice of the Customer | Market Research | Strategic Analysis | Transformational Leadership | Lean Six Sigma Black Belt-certified
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