Joyce Lam
Digital Marketing Specialist @Massey Theatre
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WORK HISTORY
Digital Marketing Specialist @Massey Theatre
New Westminster, BC, CA
Create and curate social media content for three venues: Massey Theatre, Anvil Theatre, and Eighth & Eight Creative Spaces• Coordinate and facilitate social media ad campaigns• Manage the digital marketing assets for the Massey Theatre Society• Create and analyze customer satisfaction surveys• Proofread newsletter and website copy and graphic assets
EDUCATION
Simon Fraser University
Bachelor
BCIT School of Business + Media
Microcredential
Justice Institute of British Columbia
Certificate
British Columbia Institute of Technology
Associate Certificates
SKILLS
ABOUT JOYCE LAM
Let me tell your story! I take a storytelling approach to my work, whether I\'m representing my client or sharing a food experience on my blog. I have more than 15 years of marketing and communications experience in various industries, including arts, agriculture and tourism & hospitality. My experiences have allowed me to develop an extensive portfolio as a marketing generalist, managing and executing integrated strategies and campaigns to tell brand stories using different channels such as website, email, social media, events, public relations, and traditional media (TV, print and radio). As a food blogger of 15 years, I understand the role of influencers/media in the marketing mix and I have the unique advantage of knowing firsthand the do\'s and don\'ts of story pitching. Combining with my analytical skills and \"eagle eyes\", there\'s a winning recipe here for making any story come to life!
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