Lalit Solanki

Performance Marketing @The Franchise Insiider

Ahmedabad, IN

As a Performance Marketer & Strategist, I play a crucial role in my organization, overseeing comprehensive 360° activities. From brand analysis to strategizing marketing campaigns, offline initiatives, and brand building, I ensure robust and effective execution.I manage a portfolio of 15+ clients with a combined monthly budget exceeding 15 lakhs, focusing on lead generation and the expansion of franchise networks. My responsibilities include meticulous tracking and optimization, where I produce detailed reports on spending, lead costs, and conversion metrics to facilitate data-driven decisions.Additionally, I bring experience in product management and team leadership, guiding my team towards achieving our strategic goals.