Lakesha Gage-Woodard
Chief Marketing Officer @Natural Radiant Life
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WORK HISTORY
Chief Marketing Officer @Natural Radiant Life
Chicago, IL, US
Partnered and launched NRL, an organic, vegan, direct-to-consumer skincare brand. Lead all marketing (digital and classic), omni-channel strategy, analytics and attribution strategy, marketing governance and operations, communications, and corporate positioning. Developed corporate KPIs to align company with SaaS best practices. Established expertise in managing social media content, engagement, platforms (e.g: Facebook, IG, Google, TikTok, YouTube) and optimizing the AMAZON business and PPC campaigns driving conversions for key performance.
EDUCATION
Clark Atlanta University
Master of Business Administration (M.B.A.), Marketing
Washington University in St. Louis
Project Management
Clark Atlanta University
Bachelor of Arts, Mass Media Arts/Journalism
SKILLS
ABOUT LAKESHA GAGE-WOODARD
My life and work has always been about developing, growing and empowering - people, businesses and teams. For the past 20+ years, I\'ve built my career around journalism, advertising, sales, marketing and leadership. And with each organization I\'ve served, I\'ve driven unprecedented growth and revenue results.I lead with an analytical and data-driven mindset. I leverage research, for actionable insights, to drive decisions, increase ROI and measure true success. By integrating UX and engagement platforms, I am able to expand market share and generate sales benchmarks. Grounded in communications, I am able to craft compelling narratives that effectively communicate complex fiscal policies and budget information to diverse audiences in my role as the Director of Public Affairs for the Fiscal Offices at the City of Chicago.Throughout my career, I\'ve connected and successfully collaborated with diverse audiences, both internally and externally. I am adept at leading, coaching, mentoring and scaling cross-cultural marketing teams to focus their energy on achieving business goals with a quality-first creative mentality. I also understand how to engage with the media, pitch stories, and manage public perception, which is crucial for handling media inquiries and promoting transparency. A few key areas of expertise include: journalism, audience segmentation, campaign development, public affairs, business development, digital marketing, brand management, marketing analytics, operations management, media planning, project management, persuasive communication and contract negotiations.I enjoy meeting people who are inspired to move the world, and I welcome you to contact me at l••••••••@gmail.com.
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