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Lahnee White
Chief of Digital Businesses (G\'day Parks, Wikicamps, Bookeasy) @G'day Group
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WORK HISTORY
Chief of Digital Businesses (G\'day Parks, Wikicamps, Bookeasy) @G'day Group
Adelaide, SA
EDUCATION
University of Melbourne
BA (media and communications), Media Law, Literature, Journalism
The Marketing Academy
CMO Fellowship
Fast Futures Global Mentor Program
Professional Mentor
AGSM @ UNSW Business School
Certificate of Executive Leadership
Mark Ritson and Marketing Week
Mini MBA, Marketing
SKILLS
ABOUT LAHNEE WHITE
With a track record in delivering growth and increasing market share, I know that the opportunity to build sustainable competitive advantage for organisations rests on an intelligent and integrated approach to customer experience, marketing and commercial outcomes. As a result, I lead with a focus on the ‘science’ of marketing, leveraging a passion for data, analytics and MarTech to shape enterprise and divisional growth strategies. Benefitting from rapid career progression in senior marketing roles at Citigroup, Westpac Group, St George and Sportsbet, I bring a breadth of experience across the marketing value chain, from front-line sales enablement to the development of multi-year brand, marketing and customer engagement strategies at an enterprise level. Furthermore, I bring a core strength distilling complexity, drawing insights out of data to bring clarity to evolving landscapes. This approach influences my capabilities as a leader, where I focus teams around core vision and purpose, inspiring teams to innovate and remain at the forefront of change. I network regularly and welcome new connections. Should you wish to get in contact, please do so through LinkedIn or via email.
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