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Laercio Lamarca
Executive Manager @Minsait
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WORK HISTORY
Executive Manager @Minsait
BR
Manage strategic initiatives across insurance, middle market, and healthcare sectors, driving revenue growth and operational efficiency.Strategically positioned Minsait as a leading force in Financial Services, driving annual revenue beyond $35M, and achieving over 40% year-over-year growth through new business, and an impressive NPS exceeding 95%.Led corporate transformation, restructuring operations, diversifying core offerings, optimizing sales productivity, and solidifying the business development framework.Spearheaded a bold expansion plan, scaling the healthcare division from $0 to $95M in just three years.Defined and executed a comprehensive GTM strategy—encompassing business planning, value proposition, marketing, strategic alliances, and distribution channels.Managed P&L, business development, branding, sales execution, and service delivery, ensuring sustainable growth and market differentiation.
EDUCATION
Centro Universitário Municipal de São Caetano do Sul
Bachelor
ETE Lauro Gomes
Technical
Pontifícia Universidade Católica de São Paulo
Master
ABOUT LAERCIO LAMARCA
Every challenge is a chance to innovate, inspire, and transform industries. I am a tech executive with over 30 years of experience in designing, leading, and scaling transformative business change through technology. With a strong track record in enabling consulting organizations to achieve exceptional results, I have successfully launched companies, driven turnarounds, and managed P&L across various industries and regions. Leveraging expertise in digital transformation, app modernization, customer experience, sales, and general management, I bridge technical feasibility with market demands, develop customer-centric products and services, and empower sales and marketing teams to accelerate business growth. I have spearheaded award-winning product initiatives for corporate clients and startups and crafted value propositions that enhance top consulting firms\' performance. By aligning growth and service strategies with sales and marketing enablement, I consistently deliver market-driven solutions that drive significant success. People and customers always come first. I believe that collaboration is key to overcoming challenges, and nothing is more rewarding than helping teams reach their full potential. My expertise includes bringing top-tier offerings to the LATAM market, closely monitoring industry trends and future directions, leading backend engineering for software platforms, and—occasionally—mixing cocktails.
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