Lada Levushkina
Marketing Manager @First Bit
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WORK HISTORY
Marketing Manager @First Bit
Moscow, RU
Was responsible for presentations, e-mail marketing, posts for social networks, instructions, checklists, articles and scripts for call centre* Developed a schedule of marketing activities and established rules of conducting events from 0* Organised 80+ events for stuff and clients (creating of concepts and marketing materials, launching of advertising campaigns, organising of rehearsals, analysis of related activities in the industry, communication with contractors, collecting of feedback, analysis of conversions, funnels and effectiveness of promotion channels by UTM tags and CRM system)* Increased the number of registrations for the marketing events by 7-10%* Improved sales funnels for different products and involved more relevant clients (one of the achievements – 80/80 targeted leads)* Conducted a marketing analysis (of clients, vendors, contractors, competitors and trends)* Created CJM and JTBD* Translated commercial proposals into English* Developed product pages for IT products* Conducted 20+ shootings, was invited as a photographer to a press conference with a founder of the company* Implemented partnership events with Yandex, Cleverence, Super Job, PIX Robotics, Mindeo, POScenter, Visiology, Astra Group, InfoWatch, etc.
EDUCATION
Russian Foreign Trade Academy
Bachelor's degree, Management and business
ABOUT LADA LEVUSHKINA
Won the Governor\'s Award for contribution to social activities (organised 70+ volunteer events for people)* Became a winner of case championships in marketing (Unilever & HSE) and conflict management (MSU)* Completed practice at the Russian Academy of Sciences, was responsible for conducting surveys* Did an internship at FutureToday, was responsible for promoting Sberseasons programme from Sber, recruiting, onboarding and preparing tasks for new employees, leading 20 teams of students in a case championship for X5 Retail Group* Took part in international projects on ecology and analysis of labour market* Won a prize in a marketing competition at the Russian Foreign Trade Academy * Was invited as a speaker to marketing conferences at RFTA, MGIMO and a master class at career center Vector* Completed 10+ courses on marketing, branding, targeting, SMM, photo and video since 2023* Graduated from the Faculty of Management with honors (GPA - 4.95), got an advanced training in English
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