Lacy Lieffers
Founder & Marketing Director @Black Fox Marketing
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WORK HISTORY
Founder & Marketing Director @Black Fox Marketing
Founded and led Black Fox Marketing as a brand and marketing strategy and consulting business. Oversaw every facet of the company — including client delivery, business operations, finances, systems, service development, marketing, hiring and training, and long-term growth planning.Led brand, content, and marketing strategy for authors, entrepreneurs, and thought leaders. Developed and executed integrated marketing campaigns designed to increase visibility, drive audience growth, and generate consistent book and product sales.Built custom go-to-market strategies and brand platforms tailored to each client’s goals, with a focus on multi-channel execution, messaging clarity, and long-term growth. Created digital tools, email marketing systems, and content frameworks to help clients scale sustainably. Oversaw all aspects of campaign planning, product launches, and audience engagement—from strategy through implementation.Also facilitated 1:1 strategy consulting, workshops, and training programs for global audiences on topics including brand development, content strategy, audience positioning, and AI integration in marketing workflows.
EDUCATION
University of Saskatchewan
Bachelor of Commerce (B.Comm), Marketing
SKILLS
ABOUT LACY LIEFFERS
I’m a marketing, branding, and communications professional with 18+ years of experience…
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