Lachlan Probyn
Head of Digital Content @Misterb&b
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WORK HISTORY
Head of Digital Content @Misterb&b
Paris, FR
Spearhead digital content strategy across all channels, aligning with SEO and performance marketing benchmarks using tools like SEMrush and Google Search Console.• Direct localization efforts and manage weekly newsletters, driving increased engagement and reaching global subscribers.• Launch community-driven initiatives and partnerships to deepen connections within the LGBTQ+ travel community and increase social media engagement.• Collaborate with cross-functional teams to optimize CRM campaigns, host acquisition strategies, and brand messaging, ensuring alignment with company objectives.
EDUCATION
Université Jean Moulin (Lyon III)
Semester of Exchange, French Studies, Translation, Foreign Culture and Civility
Monash University
Bachelor of Journalism, Communication, Journalism, and Related Programs
Monash University
Bachelor's degree, Communication, Journalism, and Related Programs
SKILLS
ABOUT LACHLAN PROBYN
Senior Content Editor and Digital Marketing Specialist with over 10 years of professional experience working for high-profile global tech companies, including Trivago, GetYourGuide, and misterb & b. Skilled in content strategy and creation, editing, digital marketing, project management, and SEO, with a keen eye for detail, and an even keener eye for content that pops. Expert at tailoring copy across different communication channels for global and local audiences, with proven experience tackling unique topics, from the world’s best kinky hotels to crisis management. Organized, creative, and daring, with native English skills and C1 proficiency in French. Passionate about writing, travel, and making people laugh.
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