Candis B.
Social Media Strategist @Southern Poverty Law Center
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WORK HISTORY
Social Media Strategist @Southern Poverty Law Center
Strategy, Production, and Information: These are the defining principles of my work.At SPLC, I work in partnership with internal stakeholders and communities to create strategic, results-driven social media content and campaigns that amplify the organization\'s litigation and legislative work across 12 different social media accounts. Here, my job is centered around the SPLC\'s goals to dismantle white supremacy and support and defend children\'s rights.How I perform STRATEGY:Strategically, I establish relationships with stakeholders internal to the organizations and identify opportunities to activate our social media presence to influence initiatives critical to the SPLC and our allies positively. I manage personal projects from the moment of conception or idea creation through the post-production data review period by generating ideas, developing social media toolkits, outlining creative needs as appropriate for each platform, leading internal social media activations, and creating post-production data sheets that quickly show trends, audience interaction, and best practices related to individual campaigns.How I influence PRODUCTION:I help create organic social media content and campaigns for 12 different SPLC-affiliated social media accounts (Twitter, Facebook, Instagram, and TikTok) with the goal of engaging over 2 million followers, increasing brand awareness, promoting litigation and community resources, and influencing legislation.How I use INFORMATION:Using expertise in Google Analytics and Sprout Social\'s campaign tracking and data mining tools, I track metrics and analyze data to assess and evaluate the effectiveness of new social media initiatives versus standard initiatives to influence audience growth, engagement, and retention.I also use media monitoring to inform strategic decisions related to daily content publishing.
EDUCATION
American University
Bachelor’s Degree
Craig Newmark Graduate School of Journalism at CUNY
Master's degree
Spelman College
Bachelor's degree
Ouachita high
High School Diploma
ABOUT CANDIS B.
Strategy, Production, and Information: These are the defining principles of my…
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