Kym Parks
Marketing Director @Air Transport Services Group, Inc.
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WORK HISTORY
Marketing Director @Air Transport Services Group, Inc.
Wilmington, OH, US
Continue to develop and promote ATSG and the 360-degree brand promise delivering value to customers, employees, and the communities where we operate. Working in a leadership capacity to build a team of marketing professionals to focus on Brand Development, Product & Service Marketing, Digital Marketing, Talent Acquisition Marketing, Public Relations, Communications, and Investor Marketing. We are focused on results driven initiatives that deliver service to our customer base,engage existing and new talent, and build a valued brand proposition in the market.
EDUCATION
Leadership Clinton
Graduate, Community Leadership
The Ohio State University
Bachelor of Science - BS, Agriculture, Agriculture Operations, and Related Sciences
ABOUT KYM PARKS
I have a diverse background in marketing that includes product and service marketing plus communications. I have been responsible for directing a team of professionals from product creation to the placement of that product in the Big Box Retail Market to developing sales team through CRM, tradeshow, and lead generation marketing. Developing creative POP, collateral, web and social media based on consumer and market research. My experience in the Non-Profit sector provided experience with low-cost branding through social media, public relations, traditional media coverage, and community involvement. My exposure to various levels of marketing investment allows effective analysis of the best outlets to deliver higher ROI. Specialties: Customer Service Management, Sales Development, Collateral/POP Production, Advertising, Media Placement, Market Research, Market Development, Social Media, Public Relations, plus P&L Responsibility and Budgeting
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