Kylie Kirby

Digital Marketing Strategist @13news Now Wvec

Norfolk, VA, US

Employee Of The Quarter- Q2 2022Tegna Presidents Circle - 2023 Lead strategic, data-informed marketing initiatives across digital platforms to support revenue growth, increase client engagement, and optimize conversion performance in alignment with business objectives. Partner closely with the sales team to develop and refine client-facing strategies, offering pre-sale consultation, creating custom proposals, and supplying data-backed insights that help convert leads into long-term partnerships.Act as a primary project manager for all digital advertising campaigns—overseeing timelines, deliverables, assets, budgets, and performance tracking from initial pitch through post-campaign analysis—ensuring flawless execution across multiple platforms.Coordinate cross-functional teams including sales, ad ops, creative, and external vendors to streamline workflows and keep campaigns on schedule, resulting in a high client retention rate and consistent renewal business.Create and maintain campaign documentation, status updates, and performance dashboards that ensure alignment between internal stakeholders and client expectations.Leverage 1st and 3rd party audience data to map the consumer journey and customize digital media plans using channels such as Premion OTT/CTV and programmatic display/video, driving measurable ROI.Produce campaign performance summaries and strategic recaps that not only measure success but inform future planning, ultimately contributing to over $X in managed revenue and earning recognition through the 2023 President’s Circle Award.

Eastern Mennonite University

Photography

Tidewater Community College

Graphic Design

Liberty University

Masters Of Science In Marketing

Regent University

Bachelor of Fine Arts