Kylie Denk
Employer Brand Manager @Index Exchange
Signup · Get unlimited contacts
WORK HISTORY
Employer Brand Manager @Index Exchange
Built and scaled Index Exchange’s employer brand from the ground up into a measurable, global talent attraction system supporting hiring across North America, EMEA, and APAC.• Established the employer brand narrative and led the global rollout of the employer value proposition (EVP) by translating employee insights and research (including engagement data, competitor analysis and executive interviews) into storytelling pillars that shaped a differentiated talent promise and guided our global talent marketing and campaign strategy• Built and optimized employer brand social content strategy, increasing LinkedIn engagement 139% and improving average impressions per post by 13%, demonstrating sustained performance growth in talent-focused campaigns• Established YouTube as a measurable employer brand channel, increasing its influence on new hires’ decisions to join from 0% to 6% in 2025• Designed and executed global paid LinkedIn campaigns across priority markets; during the engineering campaign activation, LinkedIn-driven website sessions increased 164% YoY and non-sourced engineering applications increased Launched an engineering-focused careers subpage to attract technical talent• Built and evolved employer reputation management strategy across key review platforms, formalizing response governance with HRBPs, activating employee review participation, and increasing Glassdoor profile views 63% YoY• Built and scaled employee advocacy infrastructure, contributing to nearly half of new hires citing “what they heard from their network” as a key decision factor in joining Index Exchange• Generated ~650 candidate leads through 2025 talent attraction events and expanded employer brand reach to attendees at the inaugural Toronto Tech Week through cohesive event marketing• Architected a four-pillar Employer Brand Metrics Dashboard spanning reputation, attraction, retention, and advocacy to connect brand impact to hiring and engagement outcomes
EDUCATION
University of Wisconsin
Bachelors degree, communication arts; Science/Rhetoric Portion
James Madison Memorial High School
Diploma
SKILLS
ABOUT KYLIE DENK
I\'m an employer brand manager dedicated to showcasing the stories of a company\'s culture and people. I tackle initiatives with approachable collaboration, strategic thinking, and positive energy. I have 13+ years of employer brand expertise, with a background spanning both recruiting and marketing. I thrive on building strong partnerships across company-wide teams to create strategies that attract, engage, and retain top talent.Kylie Denk:#Remote,#EmployerBrand,#Manager,#RecruitmentMarketing,#Marketing
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.