Kyle Key
Marketing Manager @Army National Guard
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WORK HISTORY
Marketing Manager @Army National Guard
Arlington, VA, US
Manage the operations of the Marketing and Advertising Branch, ensuring alignment with strategic goals and efficient execution of marketing initiatives.Led the development and currently manage the Army National Guard’s national marketing campaign, “Uncommon is Calling,” driving awareness and engagement among target audiences.Represented the Army National Guard during the Army\'s 250th Birthday Celebration at Ft. Bragg, NC. Develop and implement marketing strategies, campaigns, and programs that enhance brand recognition and support recruitment efforts.Supervise and coordinate cross-functional teams, including advertising agencies and media partners, to deliver high-impact campaigns on time and within budget.Monitor and analyze campaign performance metrics to optimize effectiveness and inform future initiatives.Provided leadership and guidance as Acting Branch Chief for Marketing and Advertising (May 2024 – January 2025), overseeing all branch activities, budget allocation, and strategic planning efforts during that time.
EDUCATION
The Citadel
Master of Arts - MA, Military History
U.S. Naval War College
Master of Arts - MA, Defense and Strategic Studies
USAF Air Command and Staff College
Certificate of Completion, Military Strategic Studies, General
Defense Information School
Joint Intermediate Public Affairs Course, Public Relations
Defense Information School
Public Affairs Officer Qualification, Public Relations/Image Management and Media Relations
Western Kentucky University
Bachelor of Arts - BA, Broadcast Journalism
ABOUT KYLE KEY
Strategic communications professional with 35 years of experience aligning narrative, policy, and operational objectives at the national level. Selected for assignment to the National Guard Bureau Joint Staff, J5 Directorate of Strategy, Plans, and Policy, serving as Geographic Combatant Command desk officer managing the State Partnership Program portfolio for United States Central Command.Graduate-level education in military operations and strategy from the Naval War College, The Citadel Graduate College and Air Command and Staff College, with expertise in operational art, and building enduring partnerships. Experienced in integrating communications and engagement efforts into broader campaign design and theater security cooperation objectives.Brings enterprise-level leadership experience across the Army National Guard, synchronizing strategy, messaging, and partnerships across a 54-state and territory organization. Recognized for translating complex political-military dynamics into actionable plans that strengthen alliances, enhance interoperability, and advance U.S. strategic interests.
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