Kyle Harms

Chief Marketing Officer @Bureau

Vancouver, BC, CA

Since joining Bureau (formerly Inbox Booths) I have led the global marketing team through a major rebrand and have merged our two businesses into one. I have streamlined our sales and marketing channels to improve reporting through our CRM and work closely with key stakeholders to ensure our marketing efforts are aligned with our sales team. Our inbound marketing team is responsible for more than 90% of our entire sales pipeline worth more than $70MM. Since taking over as CMO, I have grown our marketing team from two to six people globally. I have been directly responsible for reducing our Cost per Lead from over $600 to $105 through our deep understanding of our customer and with rigorous testing and optimization of our paid campaigns.Built and scaling a high-performing marketing function across brand, digital, content, performance, and product marketing, implementing team structure, KPIs, and rhythms of accountabilityLead recruitment, hiring, and mentorship of high-performing team members, fostering a culture of accountability, creativity, and continuous improvementDirect multi-channel marketing initiatives including Google & Meta Ads, SEO, email automation, content strategy, and partnerships — increasing MQLs and marketing-sourced revenueOversee brand development, product positioning, and messaging frameworks through a company merger and rebrand, uniting two legacy businesses under a single global identityManage the global marketing budget of more than $10 million across 6 regionsCollaborate with the senior global leadership team cross-functionally, working with product design, operations, and salesOversee website design, conversion rate optimization and testing strategiesLead SEO and content strategy to improve organic rankings across SEO and AIOversee all paid advertising across mediums including Meta Ads, Google Ads, LinkedIn Ads, and local display advertising channelsDevelop email marketing campaigns for segmented audiences